Sunday, November 27, 2011

booking appts

 

Hello Everyone,

 

This email is only for those who have difficulty booking appointments. If that applies to you, when calling someone

 

FORGET ABOUT MARKET AMERICA!!!! I'm going to say that again, FORGET ABOUT MARKET AMERICA!!!!

 

You are getting yourself so wound up about selling the business that you freak yourself out. This is a social business. Once you understand that, it's a piece of cake. 100% of the folks you speak with will bring up the subject in one fashion or another and 100% WILL be receptive. Until then, in the beginning, your success rate will be about 1/16 AFTER you book the appointment. Why? Because you are trying too hard to sell the business. 1/16 breaks down to 4 calls to see the plan, 4 plans shown to have one person come on board.

 

Try this:

 

Call a friend you haven't seen in a while. Invite them to get together for lunch, coffee or cocktails. When you get together ask them what they've been up to lately. They'll reciprocate the question. ANSWER: "I'm learning how to buy over the internet. I can't believe how much you can save." Then shut up.

 

They'll either say, "I shop over the internet" or they won't. If they do ask them if they "get cash back."  If they say , "no." Tell them THAT you do. Let them ask the questions.

 

As long as you don't pounce on them they'll be receptive. Schedule some time to show them comparative shopping. Get specific. Identify something that they were going to buy anyway and help them find it. Register them on your portal and make the purchase. They're locked in. Let them know about the 1/2 % for referrals. At the appropriate time mention the business. Let them know you are interviewing for someone to help you expand your business.

 

DO NOT GO AFTER THEM! Have a third party show the business for you.

 

THAT'S IT!!!!! IT'S NOT HARD!!!!

 

It's about CONVERSATION, not PRESENTATION. Just invite them out for lunch, etc, chill out and renew a friendship and everything will take care of itself.

 

Read this 5 or 10 times until it sinks in. If it doesn't work, read it 5 or 10 more times because I will guarantee you that you are not following this method to a "T" because, done right, it works 100% of the time.

 

You can do this.

 

Frank

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