: Why?

 

Team,

 

I hope you have all had a nice weekend...

 

In the past few days we completed a very successful Leadership School and spent time with many of the Market America's leaders at our annual Director's Day.  We have our entire management team here in Miami as we conduct our strategic planning session this upcoming week.  Our future is clear and bright...

Have you ever asked the question - Why?

 

Why did Mark Zuckerberg create a new way of communicating and socializing with Facebook?  Why did Bill Gates develop a software resulting in a personal computer in virtually every household.  Why is Apple so innovative?  Why is Martin Luther King Jr. the person who led the civil rights movement?  Why is it that the Wright Brothers were able to figure a controlled powered man flight?  Or even...why is Market America leading an economic paradigm and creating the economy of the future?

 

"All great leaders and inspiring organizations think, act and communicate in the same way - different from everyone else." Simon Sinek   One of our Million Dollar Club members and great field leaders, Kelly Whited, recently emailed this video and expressed that it reflects the essence of Market America's leadership and why our company is so dynamic with real leadership, belief, and vision!  I could not agree more!  The following video teaches the world’s simplest idea and thus will provide you with a new view on how the world works and how to operate in it. 

 

'The World's Simplest Idea'

http://www.youtube.com/watch?v=qp0HIF3SfI4

 

"Every great leader/organization knows WHAT they do, some know HOW they do it, but very few know WHY (their purpose, their cause, their belief, why their organization exists, why they get out of bed in the morning).  Communications starting with the WHY, then HOW, then WHAT explains why some organizations/people are able to inspire and others don't.  The inspired leaders/organizations regardless of their size or industry all think, act, and communicate starting with a clear purpose, cause and belief. " ~Simon Sinek

 

The worlds simplest idea explains why things are the way they are.  At the center of everything we do is the reason why.  If you understand and communicate the why it makes all the difference.  Market America is simply making things bigger, better, faster, and easier to change the way people shop and change the economic paradigm where anyone can become financially independent by creating our own economy.  The worlds simplest idea explains why Market America will not and cannot fail.

 

Market America is simply making things bigger, better, faster, and easier to change the way people shop and change the economic paradigm where anyone can become financially independent by creating our own economy.  

 

Most all conversations with regard to information about what we (Market America) do is with the “what” and the “how” and not the “why.”   Take a moment and think about this.  We have all been guilty at some point in presenting the business (showing the plan) or the products by talking about the “what” and the “how” first, rather than emphasizing and communicating the “why”.   

 

"People don't buy what you do, they buy why you do it."  Simon Sinek Why are you an UnFranchise owner?  Why did you choose the 2-3 year plan over the 45 year plan?  

 

The goal is not to sell people who need what you have.  The goal is to sell to people who believe in what you believe."

 

"If you talk about what you believe, you will attract others who believe what you believe."  Think about the 45 year plan vs. the 2-3 year plan.  The truth is that some people are comfortably miserable and are simply not willing to do the things that it takes to get the things that they want.  Some people simply do not qualify for the business.  If you believe in the 2-3 year plan and communicate the ‘why’ behind the company and your purpose, you will attract others with the same belief.  

 

"We follow those who lead, not for them but for ourselves." ~ Simon Sinek  

 

By following Market America’s leadership and implementing the proven tasks and activities of the UnFranchise business, you will secure your future with time and financial freedom.  

 

Do it for yourself!

 

  Keep Growing,

    JR Ridinger